Tesco UK Retail & Consumer Goods

Marketing Technology Strategy Manager

📍 Welwyn Garden City United KingdomUnited Kingdom 🕐 3w ago
Full-time Mid-Senior level Marketing
View all jobs at Tesco UK 10

Job description

This role leads the strategy, roadmap and adoption of marketing technology capabilities, ensuring investments align to business objectives and deliver measurable customer and commercial value. Working closely with Technology, Customer and Digital Transformation teams, the role drives innovation, builds key partner relationships, and establishes the operating models and governance needed to embed new capabilities. Building relationships with our key and future mar-tech partners, building roadmaps and identifying opportunities for innovation.Defining and delivering the strategic marketing technology roadmap, aligned to business and customer objectives, in collaboration with Technology, Customer and Digital Transformation teams.Identifying key opportunities to improve customer engagement and loyalty through new marketing technology capabilities and innovation.Supporting our Technology teams with the evaluation, selection and implementation of new marketing technology platforms and capability.Partnering closely with our business teams to hand over new marketing technology by establishing best practice, operating models and governance, alongside the Marketing Technology Capability Manager.Monitoring industry trends, emerging technologies and AI capabilities, bringing forward recommendations that create competitive advantage.Defining measures of success to ensure investment in new technology delivers customer and commercial KPIs. A proven track record working cross functionally across Marketing, Technology and Legal teams.Experience developing marketing technology strategy within a large, complex organisation.Working with first party data and building capability to unlock targeting, enrichment and execution activities.Strong experience and knowledge of CRM, personalisation, customer data and marketing automation.Operational Skills Relevant for This JobAn excellent communicator and presenter, with the ability to translate business. requirements into technical language and simplify complex technical concepts.Proven ability to manage technology vendors and strategic partnerships.Commercial awareness with a delivery focused approach. You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues. At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support. We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here  for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.
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